Our mission: a debt paid in production
A sentence our founder Reha Kurtuluş has repeated for more than thirty years is the shortest form of this company’s mission: “Earning money is only our means. Our purpose is earning Turkish manufacturing its reputation in the world.”
We would not want that sentence mistaken for a commercial slogan; there is a very concrete calculation behind it. Every imported product is the labour of the people who could have made it, paid abroad. Manufacturing reverses that flow: first it meets the imported product with domestic production, then it sells the same product to the world. In the measure we inherited from Atatürk’s view of industry, every factory is a fortress — for as long as it produces.
We also draw one line from the start: this stance is not a “domestic at any cost” slogan. Our measure never changes — if a product is made in Türkiye properly, preferring it is rational; if it cannot yet be made here, it is imported honestly until it can be. What we defend is not a slogan but awareness.
Our vision: the flow reversed
This sector was born in the nineties installing imported doors; today it sells doors to Europe and America. Our vision is the completion of that reversal: a Türkiye where no product in industrial doors and automation has to be imported, where the added value is created at home — and an export map reaching 57 countries from that Türkiye.
Nor is Alkur the only subject of this vision. We do not channel the water into our own field: any domestic manufacturer you add to your portfolio is a new mark on that map. A sector’s level rises together — united we prosper.
Our five values
1. The document comes before the claim. Behind every claim of ours stands a test report, a certificate or a field record. Our certificates are open on this site, available as PDFs; a claim we cannot document is a claim we do not make.
2. The sector is greater than the sum of its competitors. Price-cutting spirals, eroding payment ethics and the cheapest-wins culture wear down the ground we all stand on. We defend competition that answers to reason and to ethics, and keep our door open to everyone who has given this sector their labour.
3. Product decisions are born in the field. A laboratory alone cannot judge whether a product is good; a feature that does not make life easier for the installer, the dealer and the end customer is not a feature. Decisions like our single-board architecture all grew from one question: “What protects the time of the person in the field?”
4. We stretch our legs to the length of our blanket. Measured realism instead of inflated growth promises: knowing our own weight class, reading the market, accounting for the wider climate — and investing neither early nor late, but when the time comes.
5. Knowledge grows when shared. Our wiring diagrams, commissioning videos and experience are open to everyone. Generosity is not only a matter of goods; it works through knowledge and through labour. We exist as long as we share.
Our working principles
The everyday counterparts of these values are the principles we have told one by one in our publications:
- Beta discipline: No product reaches the shelf without bench testing and field validation with volunteer colleagues. The speed of demand cannot change the order of the process.
- System certification: We read CE not as a collection of components but as an examination of the whole system; our declarations are renewed every year.
- The dealer network: Instead of building a travelling sales force we chose to lay the sector like roof tiles; we connect each new customer to the dealer in their region and protect the margin of the labour in between.
- Repair culture: A failed board is not scrap; products returning through the dealer channel are repaired at our benches and go back to their post in the field.
- The open door: Our factory and offices are open to colleagues — because in this sector the screen explains, the hand persuades.
The four stages
Our founder tells the company’s journey in four stages: learning, knowing, reasoning, and the heart. First we learned by assembling what others had made; then we came to know the door’s anatomy; then we reasoned out our own solutions. Today we stand in the stage of the heart: telling what we know, handing over our experience, keeping the door open.
Not a single line on this page was written as marketing copy; all of it is a compilation of words spoken over thirty years and stood behind. To have an answer ready when the question comes — “and what did you do?” — is the plainest definition of our mission.