Laying Tiles: Why We Don't Rush the Dealer Network
Published:
Publisher: Alkur Kapı Sistemleri A.Ş.
By: Reha Kurtuluş and Alpay Küçük
We look beyond the number of sales outlets when building a dealer network. We value partners who know the product, take installation responsibility and maintain customer relationships. The roof-tile image describes how those parts should complement each other.
Understand the relationship
Trade fairs, technical meetings and a first project reveal working methods. Discuss specialisms, service area and support needs. Opening an outlet alone does not establish consistent service.
Territory, stock, training and terms belong in the actual discussion. This article does not promise identical prices, territorial exclusivity or a response time; written agreements define the terms.
Keep information accessible
r-technic diagrams and videos help teams learn models and revisions. Do not assume they contain every detail for every product. Use the installed product’s manual, drawings and competent assessment together.
Working together
Alkur works B2B through dealers, distributors and partners. End users contact their installation partner for maintenance. Describe product interests, service area and technical team when discussing a partnership. Contact us to start that discussion.
A network’s quality appears in clear responsibilities and communication, more than dots on a map.