When No Meat Is Left on the Bone: The Hidden Bill of Price Wars

It is easy to discuss only the product price. Stock, technical knowledge, installation and maintenance also need time and resources. Our “meat left on the bone” image points to invisible work; a low price alone is not evidence of poor work.

Make roles clear

Manufacturer, distributor, dealer and installer can take different responsibilities. One firm may perform several roles. The issue is knowing who does what at quotation and during a fault. Identify installation, commissioning, parts and maintenance contacts before sale.

Include the work in the offer

Measuring a requirement, choosing a model and checking installation are valuable. Their cost can be included or itemised. Compare scope without assuming that the cheapest offer is incomplete or the most expensive best.

Payment and delivery responsibilities also need discussion. Each business assesses its own costs and capacity; industries and countries do not all follow one trading structure.

Our partnership approach

Alkur works B2B through dealers, distributors and partners so that contacts are understood from selection to maintenance. Other models are assessed by their implementation too.

The useful conversation is about defined work and mutual responsibilities, rather than one price rule. We believe that clarity supports lasting relationships alongside the figure.