One Roof, Five Brands — A Marketing Strategy, or Engineering Logic?

Five brands give Alkur’s product families distinct names. Doors, panels, automation and loading equipment have different documents and selection questions. A shared manufacturer identity keeps those distinctions visible.

Which brand covers what?

• ALKUR: High-speed PVC doors.
• r-tec: Automation, motors, controls, barriers and EV chargers.
• NORMPANEL: Sectional-door panels and accessories.
• NORMTOR: Industrial, garage and full vision sectional doors.
• NORMDOCK: Dock levellers and shelters.

The order helps visitors navigate consistently. Different names do not establish automatic component or system compatibility. A door using NORMPANEL panels still needs assessment of its whole configuration.

Separate technical files

Barrier record GAC-352/26 is a voluntary attestation with a 2026–2027 date range. It is not a production assessment, performance test or manufacturer CE declaration. Old and new names in its list do not prove every configuration’s equivalence. Management certificates and trademarks have different purposes again.

Reading older names

The chronology includes NORMTOR in 2005, NORMDOCK in 2011 and r-tec in 2012. OPEN and con-tech were also used historically. Keep those names in archive records; make current selections from current pages, labels and relevant documents.

The structure helps partners find a family and its file. Warranty, compatibility and conformity come from product documents and written terms, not the brand name.