r-tec brand recognition grows, increasingly mentioned alongside Alkur Kapı Sistemleri

Speaking to Win&ART Proje Magazine following the Eurasia Door Fair, Alkur Kapı Sistemleri General Manager Reha Kurtuluş devoted his agenda largely to the automation brand r-tec. Kurtuluş begins: “We started this year by carrying out PR activities for our r-tec Motor and Control Systems product group. At the fairs we have attended in 2017, and those we will attend, we will focus entirely on promoting our r-tec brand.”

Discussing domestic and international activities in the 2017 interview, Kurtuluş explains that Alkur analysed the needs of the automatic door sector and developed control boards, electronic components and accessories under the r-tec brand. He describes software, research and product development as part of that approach, with the products then used in Turkey, Asia and Europe. He says that field feedback expanded the range and that r-tec brand recognition grew alongside Alkur Kapı Sistemleri.

On competition and localisation, Kurtuluş describes the importance the company attached to domestic production in 2017. He presents the development and localisation of previously imported products as part of the r-tec work on electronic boards and accessories. He says that gate automation, photocell doors, industrial door control units, and safety, warning, control and accessory groups were developed under this umbrella.

At this point, the product Kurtuluş emphasises most is the G24 control board, marketed with the slogan “World’s First & Only Single Board, Single Control for All Garden Automation”. He explains that the same control board is used in all motors running on 24 V: “While even the world’s best-known firms are saying they will introduce this board to the sector next year or the year after, we produced this board long ago; it has been operating in the field for three years.” He adds that after-sales service is also among the brand’s priorities, and that updated and renewed products are regularly shared with colleagues.

In his assessment of fairs, Kurtuluş describes the Tüyap KPC organisation as the largest gathering of the sector: “There were domestic and foreign visitors who came specifically knowing r-tec. It was a good opportunity to introduce the products to colleagues who had heard of it before but had not had the chance to use it; brand recognition multiplied,” he says. He says his only expectation is that promotion to international participants be strengthened.

When the year’s product launches come up, the agenda is once again determined by r-tec. He reports that the introduction of the r-tec Dynamic Series barriers, which entered stocks in the second half of May, was made, and that the garden automation range has also seen intense interest. “The photocell door mechanism kits we launched in 2017 received considerable interest; the most important is the G24 single-board control board we produced for 24 V products — it will be the favourite of this year,” he says.

Describing his future strategy in the 2017 interview, Kurtuluş presents r-tec as a motor and control systems brand with a global name and logo. He emphasises domestic engineering and innovation while maintaining quality, and says that the approach extends beyond the 2017–2018 period.

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This text is an editorial summary prepared from the 2017 interview published by Win&ART Proje Magazine (Mimart Publishing and Organisation). Direct quotations are from the interview. Original source: winartproje.com — r-tec brand recognition grows, increasingly mentioned alongside Alkur Kapı Sistemleri.